A question I have been asked quite a lot since September is, “Why are you doing a PhD?” When I stumbled on the world of social enterprise, it was like a lightbulb went on. I instantly knew this was the area I wanted to be in. I was (and still am) really excited by the potential of using business principles to solve social issues.

I spent the best part of a year doing a deep dive into the value and impact of curiosity as part of my work with ReCreate. What a fortuitous induction into how best to conduct research! Being curious is probably the number one requirement.

In my previous blog, I wrote about scaling being planned and structured, but I am questioning that. Life of a PhD student, eh? Question everything, ad nauseum! I recently read a really interesting empirical case study about ViaVia Travellers Café, a global social enterprise that scaled using an immature business model.